Once you’ve scheduled your Webinar series, it’s time to start enrolling students.
Step 4 – Make An Irresistible Offer For Your New Product Keep delivering your Webinars until you finish going through the entire course. Week – 3 – 6 – Take 60 – 90 minutes to answer any questions from the previous week, deliver the third week’s content based on what your students told you they wanted to know in the survey (along with your own insights), and then answer every question you can for as long as it takes.Įach week continue sending the Webinar replays along with surveys asking them if they have any unanswered questions, tell them what the next Module is going to cover, and ask them for their questions on that topic. The day after you’ve delivered your content, again send students the Webinar replay along with a survey and ask them if they have any unanswered questions, tell them what you’ll be covering in Module 3, and ask them for their questions on that topic. Week 2 – Take 60 – 90 minutes to answer any questions from the previous week, deliver the second week’s content based on what your students told you they wanted to know (along with your own insights), and then answer every question you can. The day after you’ve delivered your content, send students the Webinar replay along with a survey and ask them if they have any unanswered questions, tell them what Module 2 is going to cover, and ask them for their questions on that topic. Week 1 – Deliver the content you have prepared or Module 1 over 40 – 90 minutes, and then answer every question your students have. I know this might sound scary, but honestly it is the fastest and by far the best way to create content on the fly that people will actually find valuable.
You are going to deliver your Course content via a series of weekly live Webinars. Step 3 – Schedule A Live Webinar For Each Module You don’t want to fill in every piece of content for every Module yet because you are going to be using feedback you get from your students as you complete each module of the training. Now once you’ve done this for all 6 (or whatever) Modules, create the content for MODULE 1 ONLY. Once you’ve got your outline, fill in each Module with the 5 – 6 minor steps needed to complete that Module. The second step is to outline the content of your product into 4, 5 or 6 modules, starting chronologically from the steps your customers should take first, and leading through each step until they can achieve they outcome they are looking for. Step 2 – Outline Your Product Into 4 – 6 Modules
You can use a free tool such as to ask people what their biggest problem is, what they’ve already tried that didn’t work for them, and what their ideal product would have to include to make them really blown away. The first step is to survey your market and ask people what they want to buy. So how do you create one of these cool little launches? Step 1 – Find Out What People Want To Buy
We all know people who have spent weeks, months or even years creating products that nobody wanted to buy.īy using a Seed Launch to ask people in your market for their ideas and feedback on what they really want to buy, you can get paid to before you even create a product, and include everything your customers want included so the finished product is tailor made just for them.Īnd you can use a series of these small, low-risk launches to start and grow an information product empire in just a few years… There’s a reason why Jeff Walker recommends using a Seed Launch as the first step you take when you are thinking about creating a new information product.Īnd that’s because a Seed Launch allows you to create a product you KNOW has proven demand before you create it, and it allows you to create what we call the minimum viable product to test the market quickly and inexpensively.